Beauty Brands Go Vertical With Supplier Acquisitions: Smart Strategy Or Dangerous Distraction?

Beauty Brands Go Vertical With Supplier Acquisitions: Smart Strategy Or Dangerous Distraction?

Although exuberance about ingredient and manufacturing mergers and acquisitions hasn’t quite matched reality, for the last few years, big beauty companies have been investing in biotechnology-driven ingredient suppliers to access ingredient innovations early and gain insight into the pipeline of inputs driving the industry’s future.