Sweet Chemistry, a brand created by beauty industry veteran Alec Batis, debuts at Violet Grey.

While U.S. mass beauty sales grew at twice the rate of prestige beauty in the first half of 2025—4% versus 2%, respectively—a dive into category-by-category specifics points to a more nuanced picture of where growth...

How brands are redefining beauty to meet the expectations of an informed, evolving millennial audience.

Sweet Chemistry Labs, the evidence-based regenerative skincare brand merging cosmetic science with medicine, is entering retail for the first time with an exclusive distribution deal at VIOLET GREY.

The beauty industry has sold us the same story for decades: flawless skin equals value. But what happens when you realize that chasing eternal youth doesn’t actually make you happy?

Sweet Chemistry is officially entering Violet Grey stores this month, marking the brand’s first brick-and-mortar presence in the US.

The beauty retail landscape continued to heat up this month with ambitious global expansions, buzzy brand debuts, and strategic retail partnerships. 

This global recognition spans founders, scientists, clinicians, technologists, and brand visionaries who are driving longevity into the mainstream and creating a new paradigm for beauty and healthspan.

Regenerative skin care brand is entering Violet Grey.