Off the clock with the cofounder of the skin care brand Sweet Chemistry

As Rare Beauty Brands attempts to reenergize Kate Somerville, it faces pressure from younger results-oriented competitors like OneSkin, Eighth Day, Sofie Pavitt, Sweet Chemistry and Medik8, the brand acquired by L’Oréal in June.

An Interview With Doug Noll

Sweet Chemistry, a brand created by beauty industry veteran Alec Batis, debuts at Violet Grey.

While U.S. mass beauty sales grew at twice the rate of prestige beauty in the first half of 2025—4% versus 2%, respectively—a dive into category-by-category specifics points to a more nuanced picture of where growth...

How brands are redefining beauty to meet the expectations of an informed, evolving millennial audience.

Sweet Chemistry Labs, the evidence-based regenerative skincare brand merging cosmetic science with medicine, is entering retail for the first time with an exclusive distribution deal at VIOLET GREY.

The beauty industry has sold us the same story for decades: flawless skin equals value. But what happens when you realize that chasing eternal youth doesn’t actually make you happy?

Sweet Chemistry is officially entering Violet Grey stores this month, marking the brand’s first brick-and-mortar presence in the US.