Sweet Chemistry, a brand created by beauty industry veteran Alec Batis, debuts at Violet Grey.

In a time of uncertainty, consumers are demanding two things, according to Circana’s Larissa Jensen: “efficacy and elevated value.” 

How brands are redefining beauty to meet the expectations of an informed, evolving millennial audience.

Sweet Chemistry Labs is entering retail for the first time with an exclusive distribution deal at VIOLET GREY.

What happens when you realize that chasing eternal youth doesn’t actually make you happy?

Sweet Chemistry is officially entering Violet Grey stores this month, marking the brand’s first brick-and-mortar presence in the US.

The beauty retail landscape continued to heat up this month with ambitious global expansions, buzzy brand debuts, and strategic retail partnerships. 

Founders, scientists, clinicians, technologists, and brand visionaries who are driving longevity into the mainstream and creating a new paradigm for beauty and healthspan.

Regenerative skin care brand is entering Violet Grey.